General Automobile Insurance Services, better known as The General, aims to make car insurance affordable and accessible for all drivers. Established in Nashville, Tennessee, The General began selling insurance in 1963 under the name Permanent General Agency. The company was acquired by American Family Insurance in 2012 but continues to operate as a separate brand.
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In 1941, only about a quarter of US drivers had auto liability insurance. This led to the state of New York passing a law which established the financial responsibility of drivers for damage or injuries resulting from auto mishaps. That law inspired legislation in other states, and by the mid-1950s nearly every state had some sort of financial responsibility law on its books.